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AZ — Core STR Market

Sedona.
Arizona’s #1 STR Destination.

Red rock views, year-round tourism, and STR cap rates of 6–8%. We maintain a dedicated local presence in the heart of the Sedona and Verde Valley market.

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What’s Happening Right Now.

Updated automatically — events, openings, and local news from the same live feeds that power our market data.

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Rental Market Pulse — Market data as of July 27, 2026
≈ $1,350
Metro Phoenix median rent (−3.5% YoY)
≈ 8%
Metro vacancy — a renter-friendly, operator’s market
$265B
TSMC’s total Arizona commitment — the demand engine underneath

This market: Sedona long-term rentals average around $2,000/month, with an estimated 30%+ of housing stock in short-term rental use (Redfin; KJZZ) — a market where STR-vs-LTR strategy decides returns.

Sources: Apartment List July 2026 Rent Report · Realtor.com · Arizona Commerce Authority. Market-level estimates for orientation, not a guarantee of rental value.

$1.1M
Median Sale Price
6–8%
STR Cap Rate
$285
Avg Nightly STR Rate
72%
Avg STR Occupancy
Sedona Real Estate

Sedona
Market Overview

Sedona is one of the most recognizable destinations in the American Southwest — a city of extraordinary red rock formations, world-class wellness retreats, and a real estate market that consistently outperforms expectations. For investors, Sedona's tourism-driven STR economy delivers cap rates that are among the highest in Arizona. For buyers, it offers a lifestyle that is simply without equal.

Barré Properties has managed and transacted Sedona real estate with dedicated local presence since Barré Properties was established in the region in 2020. We know every neighborhood, every view corridor, and every nuance of Sedona's unique market — from Mystic Hills to Chapel area to the west Sedona neighborhoods most visitors never discover.

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Market Statistics
$1.1M
Median Sale Price
View Properties Command Premium
6–8%
STR Cap Rate
Active Tourism Market
$285
Avg Nightly STR Rate
Premium View Properties
72%
Avg STR Occupancy
Year-Round Demand
#1
AZ STR Destination
Tourism Driven
51%
Cash Buyers
Premium Market
STR Revenue YOY+8.4%
Tourism GrowthConsistent YOY
Luxury DOM38 Days
Cash Buyer Share51%

Questions about your property? We answer the same business day.

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Who We Serve in Sedona

Buyers, Sellers, Owners
& Investors

Buyers

Sedona buyer representation requires someone who can distinguish a truly exceptional view property from a merely good one — and who understands how view corridors affect both quality of life and STR performance. our broker has that knowledge, and the broker relationships to access Sedona's best inventory.

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Sellers

Sedona sellers benefit from our broker’s deep understanding of what drives premium pricing — views, location relative to trails and attractions, STR licensing status — and his marketing reach into both the Arizona market and the California relocation pipeline.

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Property Owners

STR management is Barré Properties' specialty in Sedona. We handle Airbnb and VRBO setup, listing optimization, guest communications, cleaning coordination, maintenance, and monthly owner reporting. Our local Verde Valley presence means we're always close.

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Neighborhoods & Communities

Sedona
Areas We Serve

Mystic HillsChapel AreaWest SedonaVillage of Oak CreekSoldier PassCathedral RockSchnebly Hill

Every neighborhood has its own character, price dynamics, and investment profile. our broker’s deep familiarity with Sedona's communities means you get hyper-local guidance — not generic market advice.

Discuss a Specific Area →
Our Services in Sedona

How We
Serve You Here

  • STR setup, licensing & platform management
  • Full STR operations (Airbnb/VRBO)
  • LTR property management
  • Buyer representation
  • Seller representation
  • Investment acquisition & analysis
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Sedona Quick Links
Sedona Property ManagementSTR vs Long-TermMarket ReportUptown SedonaWest SedonaThings to DoHome Valuation

Ready to explore Sedona real estate?

Free Consultation480-269-1621
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AZ Broker #BR721911000 · AZ Entity #LC722056000 · CA Broker #01786835 · Barré & Company Realty LLC
Barré Properties

Phone & Email

480-269-1621
hello@barreproperties.com

Offices

Office
7150 E. Camelback Rd, Suite 444 #16972066, Scottsdale, AZ 85251

AZ Broker Lic. #BR721911000 · AZ Entity Lic. #LC722056000
CA Broker Lic. #01786835
Barré & Company Realty LLC

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Scottsdale

Luxury, golf & fine dining

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Paradise Valley

Arizona's most prestigious address

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Phoenix Metro

Growth, scale & the TSMC boom

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Verde Valley

Wine country & exceptional value

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Live Market Data

Sedona Market Right Now

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