Living, investing, and discovering the world’s most spectacular red rock landscape.
Sedona, Arizona is unlike any place on earth. Nestled among towering red rock formations, ancient canyon lands, and the Verde Valley ecosystem, Sedona draws over three million visitors per year — making it one of the most photographed destinations in the Southwest and, increasingly, one of Arizona's most compelling real estate investment markets.
Sedona's permanent population hovers around 10,000 residents, yet the city punches far above its weight in culture, dining, wellness, and outdoor recreation. The Tlaquepaque Arts Village, the Sedona International Film Festival, and a thriving gallery scene make Sedona a genuine cultural destination. Meanwhile, over 200 miles of hiking trails through Red Rock State Park, Cathedral Rock, and the Brins Mesa wilderness provide unmatched outdoor access.
The community is a blend of longtime Arizona families, California transplants, retirees, artists, and wellness professionals. The energy is intentional and unhurried — Sedona operates on its own clock, and that deliberate pace is one of its most attractive qualities for buyers and residents alike.
With a median sale price approaching $1.1 million and short-term rental cap rates of 6-8%, Sedona occupies a rare position: a luxury market with genuine investment fundamentals. STR properties in premium locations — particularly those with Cathedral Rock, Bell Rock, or canyon views — command average nightly rates of $250-$350 with occupancy rates exceeding 70% year-round.
~$1.1M — view properties command significant premiums over base market values.
6–8% — Arizona's highest STR cap rates, driven by consistent year-round tourism.
$285+ — premium view properties regularly achieve $350–$500/night peak season.
3M+ — consistent year-round demand driven by spiritual tourism, hiking, and wellness.
Mystic Hills — North Sedona's premier residential area. Views of Wilson Mountain and Cathedral Rock, large lots, luxury estates from $1.5M–$4M+.
Seven Canyons — Guard-gated golf community on Sedona's west side. Luxury estates with direct red rock views, memberships, and resort-style amenities.
Chapel Area — South Sedona near Chapel of the Holy Cross. Exceptional views, proximity to Village of Oak Creek, strong STR performance.
West Sedona — The urban core. Walkable to restaurants, galleries, and services. Mixed residential and STR-eligible properties.
Barré & Company Realty LLC maintains a licensed property management office in Cornville at 2135 S. Aspaas Rd — the geographic center of the Sedona and Verde Valley market. We manage both long-term rentals and short-term rental properties on Airbnb, VRBO, and direct booking platforms, with full setup, photography, dynamic pricing, guest management, and monthly owner reporting.
Sedona Real Estate
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Interested in Sedona real estate or property management?
Olivier responds personally — no sales team, no runaround.
480-256-9227Designated Broker · Barré & Company Realty LLC
Third-generation professional. 15+ years licensed in AZ & CA. Est. 2020.
Licensed Office — Sedona / Verde Valley
2135 S. Aspaas Rd, Cornville AZ 86325
Scottsdale Meeting Office
7150 E. Camelback Rd, Suite 444
AZ Broker Lic. # LC722056000 · BR721911000
CA DRE Lic. # 01786835
Barré & Company Realty LLC
Olivier will respond personally — typically within a few hours during business hours.
480-256-9227