Red rock views, year-round tourism, and STR cap rates of 6–8%. We maintain a dedicated local presence in the heart of the Sedona and Verde Valley market.
Updated automatically — events, openings, and local news from the same live feeds that power our market data.
This market: Sedona long-term rentals average around $2,000/month, with an estimated 30%+ of housing stock in short-term rental use (Redfin; KJZZ) — a market where STR-vs-LTR strategy decides returns.
Sources: Apartment List July 2026 Rent Report · Realtor.com · Arizona Commerce Authority. Market-level estimates for orientation, not a guarantee of rental value.
Sedona is one of the most recognizable destinations in the American Southwest — a city of extraordinary red rock formations, world-class wellness retreats, and a real estate market that consistently outperforms expectations. For investors, Sedona's tourism-driven STR economy delivers cap rates that are among the highest in Arizona. For buyers, it offers a lifestyle that is simply without equal.
Barré Properties has managed and transacted Sedona real estate with dedicated local presence since Barré Properties was established in the region in 2020. We know every neighborhood, every view corridor, and every nuance of Sedona's unique market — from Mystic Hills to Chapel area to the west Sedona neighborhoods most visitors never discover.
Questions about your property? We answer the same business day.
Free Rental AnalysisSedona buyer representation requires someone who can distinguish a truly exceptional view property from a merely good one — and who understands how view corridors affect both quality of life and STR performance. our broker has that knowledge, and the broker relationships to access Sedona's best inventory.
Start Your Search →Sedona sellers benefit from our broker’s deep understanding of what drives premium pricing — views, location relative to trails and attractions, STR licensing status — and his marketing reach into both the Arizona market and the California relocation pipeline.
Get a Market Analysis →STR management is Barré Properties' specialty in Sedona. We handle Airbnb and VRBO setup, listing optimization, guest communications, cleaning coordination, maintenance, and monthly owner reporting. Our local Verde Valley presence means we're always close.
Property Management →Every neighborhood has its own character, price dynamics, and investment profile. our broker’s deep familiarity with Sedona's communities means you get hyper-local guidance — not generic market advice.
Talk to the BrokerReady to explore Sedona real estate?
Browse Sedona real estate straight from the MLS — brand-new listings, income and investment properties, and second-home opportunities. Browse the latest listings below, or tell us your goals and we’ll send a curated Sedona shortlist.
Greater Phoenix median sales price ≈ $451K with a median 48 days on market (Cromford Report, ARMLS basis); Phoenix median rent ≈ $1,254, down about 3.5% over twelve months, with metro vacancy at 8.4% in 2025 — a balanced, negotiation-friendly market. Mortgages moved against buyers this month: the 30-year fixed averaged 6.95% on September 17, up from 6.76% a week earlier. Economic backdrop: TSMC’s Arizona commitment reached $265 billion in July 2026, and Axon’s approved Scottsdale HQ projects ~5,500 high-wage jobs. Sources: The Cromford Report · Apartment List September 2026 Rent Report · Realtor.com January 2026 Rental Report (2025 vacancy) · Freddie Mac PMMS, September 17, 2026 · Arizona Commerce Authority.
Figures are general market estimates as of Q2 2026 for orientation only and are not a guarantee of value. Contact us for current, property-specific analysis. Data compiled from regional MLS and public sources.
Sedona remains a view-driven, supply-constrained market where well-positioned red rock properties hold their premium. The median sits around $1.1M, with limited inventory keeping the market balanced and moving at a healthy pace.
Short-term rental fundamentals stay strong — average occupancy near 72%, nightly rates around $285, and achievable cap rates of 6–8% on well-located properties. Regulation remains a factor investors should monitor closely.
Persistently limited — view properties and walkable Uptown locations command the strongest premiums.
Strong tourism keeps short-term rental demand high, though investors should track evolving local regulation.
California second-home buyers, wellness-driven relocators, and investors seeking red rock STR exposure.
Sedona is singular: red sandstone buttes glowing at sunset, a mild four-season high-desert climate, and a community built around art, wellness, and the outdoors. It draws visitors from around the world and residents who reorganize their lives around the scenery.
For owners, Sedona is both a lifestyle market and an income market — limited inventory, sustained second-home demand, and a strong (and regulated) vacation-rental economy keep quality homes valuable.
Best for: Second-home buyers, wellness-minded residents, and owners weighing long-term or vacation rentals.
Walkable to galleries, dining, and trailheads; the heart of daily life.
View homes near some of the most photographed scenery in the state.
A quieter enclave just south, with golf and big red-rock views.
Life is outdoors and arts-driven: hundreds of miles of hiking and mountain-biking trails, the galleries of Tlaquepaque, spa and wellness retreats, and the famous energy vortexes. Oak Creek Canyon offers cool, green escape minutes from the red rocks.
Sedona is served by the Sedona-Oak Creek Joint Unified School District, a small, community-oriented system. Many families also weigh nearby Verde Valley options, and the area’s draw skews toward second-home owners, remote professionals, and retirees as much as traditional school-age families.
Sedona is one of the most scenic outdoor destinations in the country: hundreds of miles of hiking and mountain-biking trails, the galleries and gardens of Tlaquepaque, the energy vortexes, and the cool, green escape of Oak Creek Canyon minutes away. Day trips reach Jerome, the Verde Valley wineries, the Grand Canyon, and Flagstaff’s high country.
Sedona’s market is defined by scarcity and global demand. Limited inventory supports values across red-rock view homes, West Sedona, and the quieter Village of Oak Creek, while a strong — and regulated — visitor economy underpins both second homes and short-term rentals. Local, compliance-aware management matters here, and it’s exactly what we provide.
Sedona’s scarcity and global appeal make it one of Arizona’s most distinctive markets — strong for second homes, long-term leases, and regulated vacation rentals alike. We manage and advise with deep local knowledge of its rules and rhythms.
It has strong, sustained visitor demand — but short-term rentals are regulated, so local, compliant management matters. We advise owners on the rules and manage to them.
At ~4,350 feet, Sedona enjoys a mild four-season high-desert climate — light winters, warm (not scorching) summers, and far cooler than Phoenix.
West Sedona and Uptown for walkability and trailheads, the Red Rock Crossing area for views, and the Village of Oak Creek for a quieter pace with golf.
Whether you’re buying, leasing, or looking for a manager you can trust in Sedona, reach our designated broker directly.
Uptown Sedona is the walkable, vibrant heart of the city — home to galleries, restaurants, shops, and the trolley that ferries visitors to trailheads. Properties here command premium prices for their red rock views and proximity to everything.
For investors, Uptown is one of Sedona's strongest short-term rental markets, driven by year-round tourism and the desirability of a walkable base. Cap rates of 6–8% are achievable on well-positioned view properties.
We manage and broker properties throughout Uptown and greater Sedona with dedicated local presence in the Verde Valley.
West Sedona is the city's primary residential district, stretching along Highway 89A with grocery stores, restaurants, schools, medical facilities, and easy trailhead access. It offers the most attainable entry point into the Sedona market.
While still commanding red rock views, West Sedona prices are generally more accessible than Uptown or the Village of Oak Creek, making it popular with full-time residents and families.
Whether you're relocating to Sedona or seeking an investment property, West Sedona offers strong value and genuine community.
Sedona and Scottsdale both sit at the top of Arizona's desirability, but they serve very different buyers. Sedona is about nature, wellness, and red rock drama — a smaller, view-driven market with limited inventory and strong short-term rental potential. Scottsdale is about breadth: a deep luxury market with golf communities, urban energy, and homes across many price points.
Median prices are surprisingly close, but the experience of living in each — and the investment dynamics — differ substantially.
Market figures are general estimates for orientation and change frequently. Contact us for current, property-specific data.
Choose Sedona if you want a nature-driven retreat, wellness lifestyle, or strong short-term rental investment.
Choose Scottsdale if you want inventory variety, golf, urban amenities, and a lock-and-leave or primary residence.
Many of our clients ultimately own in both — a Scottsdale base and a Sedona retreat.
Sedona's powerful tourism economy makes short-term rentals attractive — well-positioned view properties can achieve cap rates of 6–8% with average occupancy around 72%. But STRs demand active management, carry seasonal income variability, and face evolving regulation.
Long-term rentals trade some yield for stability: predictable income, lower management burden, and minimal regulatory exposure. The right choice depends on your goals, your appetite for involvement, and the specific property. We advise investors on both — and manage either.
Market figures are general estimates for orientation and change frequently. Contact us for current, property-specific data.
Choose short-term rental for higher yield potential if you want an active investment and can manage seasonality.
Choose long-term rental for stable, hands-off income with lower regulatory risk.
We provide investor advisory and full-service management for both strategies across Sedona and the Verde Valley.
Our team responds the same business day — no runaround.
Our team will respond quickly — typically within a few hours during business hours.
Take the Sedona Market & Lifestyle Guide with you.
Download the Free Guide (PDF)The $210 annual permit, certified-mail neighbor notification, the 60-minute emergency contact standard, guest background checks, and why the tax rate changes depending on which county your side of Sedona sits in. Every rule cited to its code section.
Read the guide →When do rates peak in the red rocks? See our Rental Seasonality Guide and Arizona Events Calendar.